Kate Higham from CopyKate shares her insight ahead of International Women's Day

This International Women in Business Day, we’re celebrating the incredible talent and entrepreneurship of women in Longford.

Seven local business leaders have shared their insights, experiences, and reflections, offering a glimpse into the creativity, resilience, and vision that drive their businesses.

Each story is unique, yet together they showcase the remarkable contributions women are making to the business community in Longford and beyond.

Kate Higham - CopyKate

1. What first sparked the idea for your business?

I’ve always loved writing (I was that kid who actually liked essays!), but the idea for my copywriting business came while studying Marketing. I began to see how exclusive the industry was.

It was hugely male-dominated, and copywriting in particular felt reserved for big brands with big budgets. Smaller businesses were expected to figure it out themselves. That didn’t sit right with me. So, in 2019, I launched CopyKate.

2. How would you describe what your business does best?

With AI, brands are beginning to sound the same. I help businesses find their unique voice and use it to stand out across all marketing channels, online and offline.

3. What advice would you tell yourself if you were starting over?

Don’t build the business you think you’re 'supposed' to build. Build one that aligns with how you actually like to work. The right clients will follow. Oh, and buy the expensive desk chair, it does make a difference!

4. Where do you see the business heading next?

I want to go deeper into accessibility and inclusive messaging. The words brands use can shape who feels welcome and who feels “othered”. I want to help more businesses build that awareness into their messaging from the start, making the internet a space for everyone.

5. Do you have a personal motto you live by?

There’s no such thing as 'ready'. Start. And then figure it out as you go.

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