Viktor & Rolf took a nostalgic approach to its autumn/winter 2024 couture collection, showcasing exaggerated shapes, explosive colour blocking and childlike graphics.
The Dutch label, established by designers Viktor Horsting and Rolf Snoeren in 1993, is a highlight of the Haute Couture Week calendar, with its avant-garde designs and surrealist approach to fashion.
In the front row sat singer Ellie Goulding, model Coco Rocha and former Real Housewife of Beverly Hills, Lisa Rinna, who dressed in what appeared to be an homage to Andy Warhol.
The collection drew heavily on the label’s second-ever couture show 26 years ago, which was inspired by the shapes of mushroom clouds from atomic bombs.
The brand described the collection as Haute Abstraction, “featuring spontaneous and slightly absurd compositions that blend elements of clothing with abstraction. The collection aims to clear the viewer’s mind from the past and encourage free exploration,” noted the designers.
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Chung wore a cream silk slip dress with a single red rose on the torso – one of Viktor & Rolf’s more conventional designs, which had echoes of the blush gown with rose detailing worn by Black Swan star Natalie Portman to the 2011 Golden Globes.