Jodie Whittaker, Roisin Conaty and Rose Ayling-Ellis were among the stars who lit up the red carpet in vivid hues at the Bafta TV Awards in London on Sunday.
Celebrities embraced what is known as “dopamine dressing”, picking feel-good bright colours and shimmering textures with gowns in ruby, tangerine and sparkling metallics.
Comedian Conaty was in a bold red Needle & Thread tulle off-the-shoulder dress with a red lip and Hollywood-style curls, while American actress Rhea Seehorn, nominated for her role in Pluribus, opted for a striking V-neck bias-cut red gown with black bow detailing by Rodarte.
Other stars chose bright citrus, including Lucy Punch and Philippa Dunne, nominated for their roles in the BBC comedy series Amandaland alongside Jennifer Saunders.
Irish actress Philippa Dunne wore a lime-green sequin midi-dress by Sister Jane from the Dream: The Garden Atelier collection, complete with white floral accents.
The other red-carpet trend in London was metallic magic, and Amanda Holden wore a daring two-piece by Lebanese designer Basil Soda with a beaded fringe bralette and panelled satin and mesh skirt with a crystal-embroidered train.
Lorraine Kelly and her daughter Rosie Smith opted for icy shades of silver and blue, with the 66-year-old TV presenter in a long-sleeved metallic gown by Ralph Lauren, while Smith wore a muted powder-blue strapless gown with a pleated skirt.
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Singer and Celebrity Traitors star Paloma Faith was also in black, with a fringed black gown and dramatic headpiece.